"We are what we repeatedly do. Excellence, then, is not an act, but a habit".

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Content Development

You've probably heard the saying before: Content Is King on the Internet! Well, as much as we hate to be repetitious, it's that important, so we're going to say it one more time: Content is King!

As we all know, the major search engines have complex algorithms that are improving and evolving daily. This evolution continues to favor websites with high quality, unique content. No longer can websites function by copying their competitors' script, because the search engines will see them for what they really are - copycats. That is why, now more than ever, it is essential to base your website on content that is both unique and consistently changing.

Web River Group employs a team of former journalists, editors and researchers whose sole function is to create dynamic content for any kind of website presence. This content development staff uses expert researching, gathering, organizing, writing and editing techniques for populating your website with one-of-a-kind content.

Unlike many so-called content development specialists who simply take your existing text and stack it with keywords, a process that could get a website blacklisted from the search engines, we create content from scratch, using only honest methods and creating content for the use of your visitors, not just for manipulating the search engines.

If, however, you'd like to take a stab at creating your own content, which is always a great idea, please follow some of the free guidelines below and contact us if we can assist you in any way.

Guidelines for Creating Your Own Content:

  1. Be careful not to include too much content, especially for E-Commerce sites. Too much content can be overwhelming, and can influence lazy readers to go elsewhere for their products or information.

  2. At the same time, too little content is not good. This will prevent you from reaching potential customers or clients that are interested in learning more about your product or service, and will push text-hungry search engine spiders away.

  3. Organize! Too often we see webmasters just throw their thoughts on the screen in an attempt to quickly populate their website. This can lead to confusion for the reader. Always edit your words several times before making them available to your visitors.

  4. Stay Informal! We're all looking at a computer screen, so do your best to bridge the gap. Staying personal and informal will help your visitors gain a connection that surpasses the technological divide that exists between website visitors and owners.

  5. Design Properly. Reading text on a computer is not at all like reading a book, newspaper or magazine, so you shouldn't present your content according to print guidelines. Find a presentation method that works best for your online presence, and stick to it. Innovation and consistency together will influence your visitors to investigate every last word on your site.

  6. Use headings and sub-headings. No one wants to read huge blocks of text. So break it up with exciting and informative headers, quotes or summations of text. Note all the bold points in this page. Such setup will allow visitors to scan your content and gain an idea of your presentation without having to spend all day reading.

  7. Spell check. If you spell words wrong or use bad grammar, it is a reflection of you and your business. So run spell check and reread your content before publishing. Perfectionism is the key!


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