Using in-depth reporting technologies we provide a clear picture of your
current organic rankings in the search engines. This includes positions
on search engines such as Google, Yahoo! and MSN. We also determine your
current link popularity and search engine saturation. This report is used
as a comparison tool to measure the effectiveness of our efforts and to
gain insight about your existing search engine visibility.
We identify keyword phrases likely to be used by potential customers.
The number of key words or phrases is determined by the plan level. This
list will comprise of keyword phrases suggested by you as well as phrases
found while researching the your industry and competing sites.
Meta Tag Creation
We create META information including Title, Description, Keywords, and
Robots.txt for each of your pages included in your plan. This non-visible
information helps your positioning and the content will become a valuable
part of your website.
We optimize all page content to include accurate keyword density, text
and images. Number of pages optimized is determined by the project level.
Client must provide at least 150 to 200 words of unique content per page
optimized. If desired, we can create such content for an additional charge.
We provide a list of recommended reciprocal and one-way linking partners,
including relevant directories where your website should appear. The client
will be responsible for contacting suggested link partners, unless the
level of service includes "Link Building Initiative" described
Hand submission to all major directories is included in our standard submissions
package. Project level determines submission to paid directories such
as Yahoo! Directory, described further in "Yahoo Express Listing"
and "Strategic One-Way Linking" below.
Search Engine Submission
Quarterly Status Reports
We provide updated ranking and linking reports on a quarterly basis with
analysis and recommendations. If client provides website visitor statistics
to us, these metrics will be included in analysis.
Monthly Status Reporting
Updated ranking and linking reports provided on a monthly basis with analysis
and recommendations. Includes visitor statistics in analysis.
Additional testing of final approved content changes for keyword density
and other on and off-page optimization techniques, including image optimization.
This rigorous testing procedure checks over 75 elements for search engine
An analysis of the top competitors for your primary keywords. This includes
traffic estimation, inbound linking, search engine saturation and SEO/SEM
methodology. We provide a ranking report for number one competitor's organic
Link Building Initiative
Based on our linking recommendations, we make contacts with potential
linking partners and industry-relevant sites or portals. We track and
database all link relationships (inbound and outbound). This sometimes
requires the addition of a "Links and Resources" page on your
website, and FTP access to that page by our linking department.
We uncover any issues with internal linking or structural issues that
may inhibit ranking and produce recommendations for efficient restructuring.
Based on current and updated content, we analyze website for visitor usability/ease
of navigation issues. This study will be presented with recommendations
for changes to on page content or linking, in order to increase leads
or sales derived by the site.
Advanced Keyword Research
In depth keyword testing to include metrics that measure keyword effectiveness,
level of competition, and possible cross-industry issues. More detailed
keyword research will also uncover niche keywords and some keyword phrases
used by non-likely prospects, thereby eliminating the chance of misdirected
Server and Technical Analysis
We test your web server for issues affecting search engines and for website
structural issues that may inhibit ranking.
Analysis and optimization of your site's URL structure. Some URL structures
are not conducive to search engines, such as URL strings that include
a question mark or other methods of fetching data that a search engine
may ignore. URL structure affects the way major search engines rank your
website and optimized URL's can influence higher rankings for dynamic
as well as static sites.
Strategic One-Way Linking
We work to help find the most relevant paid and free directories. We will
create a list of highly desirable directories with the costs associated
and present them to the client for discussion. Some paid directory costs
are included, depending on the project level.
Advanced Tracking Reports
Use of advanced metrics software allows us to see at a glance which search
engine listings (or paid listings) are performing well and those that
are not. We leverage this insight to adjust your campaigns for conversions
from visitors into leads or sales. This advanced tracking software is
designed to analyze the behavior (and origin) of every visitor to your
website and it can help protect against fraudulent clicks from your competitors.
Based on use of advanced metrics tracking, we provide reports assessing
the conversions from traffic to customers based on the resulting actions
of visitors to your site.