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Email Marketing

We all get it - Junk Email. Companies send out letter after letter, trying to get you to purchase their products or subscribe to their services. In most cases, we refuse to buy anything from these companies now or in the future. And the really sad part is that Email Marketing can be an effective tool for legitimate websites - so to see websites misusing it is disappointing to say the least.

When utilized correctly, an effective email marketing campaign can keep you in contact with former customers or clients, encourage new and repeat business, and create spikes in traffic during website sales, contests or promotions. However, this must be done with the utmost care and respect for the people on your mailing list. Sending unsolicited emails, untargeted mass mailings or SPAM can ruin your website's chance of succeeding on the Internet.

Web River Group employs a team of Email Marketing specialists whose sole function is the ongoing construction of a targeted opt-in email list from scratch, followed by weekly, bi-weekly or monthly newsletters intended to drive new and repeat business to your website. Our goal is to make your clients look forward to each and every newsletter by including valuable information, new product updates, and can't-miss sales and promotions every time the newsletter goes out.

If you're interested in creating your own email marketing campaign, please follow some of the free guidelines below, and contact us if we can assist you in any way.

  1. Opt-in only! We can't stress the importance of this enough. Buying email lists or participating in SPAM is not only dangerous, but purposeless as well. First, if your email lists were compiled by someone else, they are not likely to be targeted to people interested in your product or service, so they will yield little success anyway. Second, sending unsolicited emails is frowned upon by the search engines and Internet Service Providers, meaning that your participation in them could lead to getting blacklisted or loosing your website. Your best bet is to create your own opt-in email lists - that way, you are only contacting people that have specifically requested to be contacted.

  2. Take time choosing your software. Hundreds of email marketing software packages exist today, with countless features, guidelines and applications. Picking the first one you come across is not likely give you a software that works best for your website. Before deciding upon an email marketing software, do the research. Figure out what specs you're looking for an find a software that offers them all. It will save you time and money in the long run.

  3. Make your emails readable. Too many email newsletters are bland, wordy, or just plain ugly. Remember that your newsletter is a reflection of your website and your business. If it does not serve to impress, entertain or grab the reader's attention, it is not worth the time you invest. So take a little time to make each week's newsletter a work of art!

  4. Track your results. You'll never know how effective your email marketing campaign is unless you pay attention to the response you receive from your customers. If you send out your newsletter every Sunday, monitor the traffic changes you see Monday. Examine which products featured on the newsletter increases in sales percentage that week in relation to their position on the newsletter and the presentation given. This way, you can see what's working and how to fix what's not.



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