Competition Research & Analysis
When we talk about your web site's competitors, we are referring to those websites that are ranking high in the keywords that describe your product or service, and those websites that are doing well on related search engine results pages. If you want to market your website effectively on the Internet, you will need to know who is already doing this successfully, and most importantly, why.
Web River Group employs a team of competition research specialists whose sole function is to figure out why your competitors are ranking higher the search engines, making more sales, or bringing on more clients than you are. Once we can understand why your competition is successful, we can create a plan to make your website successful too.
Our competition research and analysis campaigns involve analyzing everything about top websites in your market, including content, keywords, graphic design, link strength, navigation, customer service and sales technique, and using that information to make your website the best and most authoritative in your field. By knowing what the search engines like about your competitors, we can figure out what they don't like about you.
If you'd like to take a stab at conducting your own competition research and analysis campaign, please follow some of the free guidelines below and contact us if we can assist you in any way.